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wp.org search vs our merit ranking: “site builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Xpro Theme Builder For Elementor – FREE shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 3 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #3 ↑1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #4 ↑1 5 Site Reviews 60K+ · 4.9★ (376) wp.org #5 ↓2 6 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #6 ↑2 7 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #7 ↓1 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #8 ↑1 9 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #9 ↓2 10 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #11 ↑2 1 too low 11 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #10 ↑5 1 too high 12 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #15 ↓3 3 too low 13 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #23 ↓5 10 too low 14 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #13 ↑6 1 too high 15 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #24 ↓1 9 too low 16 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #22 6 too low 17 Gutenverse – WordPress Blocks, Page Builder & Site Editor 20K+ · 4.9★ (190) wp.org #17 ↓3 18 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #14 ↓4 4 too high 19 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #20 1 too low 20 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #12 ↓1 8 too high 21 Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) wp.org #18 ↑2 3 too high 22 Bold Page Builder 40K+ · 3.6★ (66) wp.org #16 6 too high 23 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #21 2 too high 24 Gutenify – Visual Site Builder Blocks & Starter Templates 5K+ · 4.5★ (11) wp.org #19 ↓2 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.