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wp.org search vs our merit ranking: “site translator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site translator”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Automatic Translator with Google Translate shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 2K+ installs carry it up the search order; its 4.4★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance places #12 on merit, 4.8★ from 2617 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #2 3 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #3 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #4 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 6 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #8 2 too low 7 Polylang 900K+ · 4.7★ (3004) wp.org #10 3 too low 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #12 4 too low 9 Prisna GWT – Google Website Translator 8K+ · 4.5★ (54) wp.org #6 3 too high 10 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #13 3 too low 11 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #9 2 too high 12 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #17 5 too low 13 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #24 11 too low 14 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #19 5 too low 15 Ailo – AI Slug Translator 1K+ · 4.9★ (12) wp.org #7 8 too high 16 SVG Support 1M+ · 4.8★ (356) wp.org #16 17 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #21 4 too low 18 Linguator – AI Auto Translate & Create Multilingual Sites 3K+ · 4.6★ (20) wp.org #14 4 too high 19 Simple Custom CSS and JS 600K+ · 4.4★ (104) wp.org #23 4 too low 20 Automatic Translator with Google Translate 2K+ · 4.4★ (11) wp.org #11 9 too high 21 LATW AI Translation for WPML 100+ · 5.0★ (5) wp.org #18 3 too high 22 WP Maintenance Mode & Site Under Construction 3K+ · 3.5★ (4) wp.org #15 7 too high 23 Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages 30K+ · 5.0★ (1) wp.org #20 3 too high 24 Hybrid AI Translator for TranslatePress 30+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.