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wp.org search vs our merit ranking: “smaller wp signup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “smaller wp signup”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 300+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce places #9 on merit, 4.3★ from 206 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #1 2 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #2 3 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #4 wp.org ranks it 1 place below merit 4 EWWW Image Optimizer 1M+ · 4.8★ (1,845) wp.org #5 wp.org ranks it 1 place below merit 5 WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce 1K+ · 4.9★ (81) wp.org #6 ↑1 wp.org ranks it 1 place below merit 6 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #8 wp.org ranks it 2 places below merit 7 WP MyLinks 1K+ · 4.0★ (14) wp.org #3 wp.org ranks it 4 places above merit 8 Alt Magic: AI Image Alt Text Generator for WP & Image Rename 2K+ · 5.0★ (19) wp.org #7 ↓1 wp.org ranks it 1 place above merit 9 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #14 ↑2 wp.org ranks it 5 places below merit 10 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (118) wp.org #11 ↑4 wp.org ranks it 1 place below merit 11 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #15 ↓3 wp.org ranks it 4 places below merit 12 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #12 ↑2 13 PopupAlly 2K+ · 4.1★ (76) wp.org #13 14 Volunteer Sign Up Sheets 1K+ · 4.9★ (42) wp.org #16 ↑1 wp.org ranks it 2 places below merit 15 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 40K+ · 4.6★ (82) wp.org #21 wp.org ranks it 6 places below merit 16 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #9 ↑1 wp.org ranks it 7 places above merit 17 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #23 ↑1 wp.org ranks it 6 places below merit 18 Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ · 5.0★ (8) wp.org #10 ↓1 wp.org ranks it 8 places above merit 19 The Innovative Form Builder – IvyForms 1K+ · 5.0★ (9) wp.org #22 wp.org ranks it 3 places below merit 20 Subscriptions for WooCommerce Recurring Payments with Membership Content Restriction 600+ · 5.0★ (5) wp.org #17 ↑4 wp.org ranks it 3 places above merit 21 SweepPress: Website Cleanup and Optimization 500+ · 5.0★ (5) wp.org #19 ↑1 wp.org ranks it 2 places above merit 22 Multicollab: Content Team Collaboration and Editorial Workflow 300+ · 3.7★ (10) wp.org #18 wp.org ranks it 4 places above merit 23 Honeypot Guard – Silent Anti-Spam 200+ · 5.0★ (1) wp.org #20 ↓1 wp.org ranks it 3 places above merit 24 Flux Media Optimizer – Image & Video Optimization by Flux Plugins 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.