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wp.org search vs our merit ranking: “sms order alerts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sms order alerts”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TextMe SMS shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 500+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booking for Appointments and Events Calendar – Amelia places #11 on merit, 4.6★ from 793 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 ↓1 wp.org ranks it 1 place below merit 3 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #4 5 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #9 wp.org ranks it 4 places below merit 6 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #10 wp.org ranks it 4 places below merit 7 Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73) wp.org #7 8 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (386) wp.org #14 ↓2 wp.org ranks it 6 places below merit 9 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #13 ↑10 wp.org ranks it 3 places below merit 11 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #21 ↑1 wp.org ranks it 10 places below merit 12 WP Activity Log 300K+ · 4.7★ (490) wp.org #19 ↓6 wp.org ranks it 7 places below merit 13 Smart Marketing SMS and Newsletters Forms 1K+ · 5.0★ (154) wp.org #17 ↓1 wp.org ranks it 4 places below merit 14 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #11 ↑4 wp.org ranks it 3 places above merit 15 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #6 wp.org ranks it 9 places above merit 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #24 ↓6 wp.org ranks it 8 places below merit 17 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #22 wp.org ranks it 5 places below merit 18 Notiqoo – Order Notification & Customer Chat for WooCommerce 1K+ · 4.8★ (19) wp.org #16 wp.org ranks it 2 places above merit 19 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #23 ↓2 wp.org ranks it 4 places below merit 20 TextMe SMS 500+ · 4.0★ (4) wp.org #5 wp.org ranks it 15 places above merit 21 Multibanco / MB Way / Payshop (by LUSOPAY) for WooCommerce 300+ · 5.0★ (5) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #20 wp.org ranks it 2 places above merit 23 Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) wp.org #8 wp.org ranks it 15 places above merit 24 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #18 ↓1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.