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wp.org search vs our merit ranking: “speed insights”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “speed insights”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Speed Analyzer – Speed Test & Performance Audit shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #9 on merit, 4.9★ from 1962 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1014) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #3 ↑1 1 too low 3 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #2 ↑1 1 too high 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 ↑1 5 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #6 ↑1 1 too low 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #7 ↑3 1 too low 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #8 1 too low 8 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #9 ↑3 1 too low 9 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #13 ↓4 4 too low 10 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #10 ↑1 11 Insights from Google PageSpeed 10K+ · 4.8★ (28) wp.org #5 ↑1 6 too high 12 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #14 2 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #12 ↓10 1 too high 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #20 6 too low 15 WP Performance Score Booster – Optimize Speed, Enable Cache & Page Preload 10K+ · 4.6★ (339) wp.org #18 3 too low 16 Post Views Counter 100K+ · 4.9★ (1238) wp.org #24 8 too low 17 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #17 ↓1 18 Autoptimize 800K+ · 4.7★ (1428) wp.org #21 3 too low 19 Plausible Analytics 10K+ · 5.0★ (29) wp.org #19 20 FastPixel Cache – Optimize Page Speed: Compress Images, Minify, Clean Database & CDN 4K+ · 4.8★ (50) wp.org #23 ↓1 3 too low 21 WPSpeed – WordPress Speed, Cache & Performance Optimization (Core Web Vitals, PageSpeed 100) 2K+ · 4.9★ (40) wp.org #22 ↓1 1 too low 22 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #15 7 too high 23 Speed Analyzer – Speed Test & Performance Audit 100+ · 5.0★ (2) wp.org #11 ↑2 12 too high 24 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.