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← Rankings

wp.org search vs our merit ranking: “sub accounts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sub accounts”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Modern Image Formats shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 100K+ installs carry it up the search order; its 3.6★ average from 26 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices places #12 on merit, 4.8★ from 546 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Max Mega Menu 300K+ · 4.8★ (882) wp.org #1 2 Polylang 900K+ · 4.7★ (3004) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #3 4 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #4 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #5 6 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1644) wp.org #6 7 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 8 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #10 ↑1 2 too low 9 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #9 10 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #13 ↓1 3 too low 11 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #14 ↑6 3 too low 12 Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices 20K+ · 4.8★ (546) wp.org #21 ↓4 9 too low 13 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #19 ↓5 6 too low 14 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #17 ↑7 3 too low 15 Subaccounts for WooCommerce 200+ · 5.0★ (27) wp.org #11 ↓1 4 too high 16 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #16 17 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #20 ↓1 3 too low 18 Modern Image Formats 100K+ · 3.6★ (26) wp.org #8 10 too high 19 WP Super Cache 1M+ · 4.3★ (1346) wp.org #24 5 too low 20 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #23 3 too low 21 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #18 3 too high 22 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #12 ↑1 10 too high 23 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #15 8 too high 24 Calendar.online / Kalender.digital – Plugin 2K+ · 4.4★ (7) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.