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wp.org search vs our merit ranking: “sync data with woo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sync data with woo”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Stripe Payment Gateway shows at wp.org #5 but places #10 on merit, a gap of 5 places. Its 700K+ installs carry it up the search order; its 3.1★ average from 237 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Order Export For WooCommerce places #9 on merit, 5.0★ from 351 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #2 3 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #3 ↑3 4 Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248) wp.org #4 ↓1 5 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #6 ↑3 1 too low 6 Ninja Tables – Easy Data Table Builder 70K+ · 4.6★ (472) wp.org #8 ↓4 2 too low 7 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #9 ↑3 2 too low 8 MyWorks Sync for WooCommerce & QuickBooks Online 5K+ · 4.7★ (75) wp.org #7 ↑1 1 too high 9 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #14 ↑1 5 too low 10 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #5 5 too high 11 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #10 1 too high 12 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #17 ↑1 5 too low 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #19 6 too low 14 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #13 ↑1 1 too high 15 ALD – Dropshipping and Fulfillment for AliExpress and WooCommerce 8K+ · 3.7★ (138) wp.org #12 ↑1 3 too high 16 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #11 5 too high 17 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #15 ↑5 2 too high 18 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #21 ↑3 3 too low 19 Square Sync for WooCommerce | Comprehensive Data Sync Between Square and WooCommerce 200+ · 5.0★ (11) wp.org #18 ↓1 1 too high 20 GG Woo Feed for WooCommerce Shopping Feed on Google and Other Channels 1K+ · 4.5★ (12) wp.org #23 3 too low 21 TMDS – Dropshipping for TEMU and Woo 400+ · 5.0★ (2) wp.org #16 5 too high 22 Razorpay for WooCommerce 100K+ · 2.5★ (23) wp.org #24 2 too low 23 Order Sync with Zendesk for WooCommerce 30+ · 5.0★ (2) wp.org #22 1 too high 24 Eway Payments for Woo 3K+ · 3.2★ (5) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.