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wp.org search vs our merit ranking: “tags for pages”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tags for pages”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dynamic Tags for Elementor shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AMP for WP – Accelerated Mobile Pages places #5 on merit, 4.4★ from 1,319 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Pages with category and tag 50K+ · 4.8★ (28) wp.org #2 3 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #3 4 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #5 wp.org ranks it 1 place below merit 5 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1,319) wp.org #9 wp.org ranks it 4 places below merit 6 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #6 7 P Post Tags and Categories for Pages 20K+ · 4.8★ (23) wp.org #4 wp.org ranks it 3 places above merit 8 Nested Pages 90K+ · 4.7★ (126) wp.org #7 wp.org ranks it 1 place above merit 9 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #11 wp.org ranks it 2 places below merit 10 I Insert Pages 30K+ · 4.8★ (71) wp.org #8 wp.org ranks it 2 places above merit 11 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #10 wp.org ranks it 1 place above merit 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #14 wp.org ranks it 2 places below merit 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #16 wp.org ranks it 3 places below merit 14 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #12 wp.org ranks it 2 places above merit 15 Page Builder by SiteOrigin 400K+ · 4.8★ (1,005) wp.org #17 wp.org ranks it 2 places below merit 16 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #13 wp.org ranks it 3 places above merit 17 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #22 wp.org ranks it 5 places below merit 18 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #19 wp.org ranks it 1 place below merit 19 Show Pages IDs 10K+ · 5.0★ (103) wp.org #20 wp.org ranks it 1 place below merit 20 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #24 wp.org ranks it 4 places below merit 21 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #21 22 P Page-list 30K+ · 4.7★ (89) wp.org #23 wp.org ranks it 1 place below merit 23 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #18 wp.org ranks it 5 places above merit 24 Dynamic Tags for Elementor 700+ · 5.0★ (3) wp.org #15 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.