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wp.org search vs our merit ranking: “task credit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “task credit”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 700+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #12 on merit, 4.8★ from 5,211 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Code Snippets 1M+ · 4.7★ (510) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #5 wp.org ranks it 2 places below merit 4 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1,962) wp.org #6 wp.org ranks it 2 places below merit 5 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #4 wp.org ranks it 1 place above merit 6 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #3 wp.org ranks it 3 places above merit 7 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #8 wp.org ranks it 1 place below merit 8 Uncanny Automator – Claude & ChatGPT MCP Server with MCP for AI Automation 40K+ · 4.9★ (157) wp.org #9 wp.org ranks it 1 place below merit 9 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #7 wp.org ranks it 2 places above merit 10 Co-Authors, Multiple Authors and Guest Authors in an Author Box with PublishPress Authors 20K+ · 4.9★ (114) wp.org #10 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #13 wp.org ranks it 2 places below merit 12 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #17 wp.org ranks it 5 places below merit 13 WP Crontrol 300K+ · 4.4★ (167) wp.org #12 wp.org ranks it 1 place above merit 14 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #20 wp.org ranks it 6 places below merit 15 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #14 wp.org ranks it 1 place above merit 16 wpForo Forum 20K+ · 4.7★ (390) wp.org #19 wp.org ranks it 3 places below merit 17 GamiPress – Gamification plugin to reward points, badges & ranks in WordPress, now with AI 10K+ · 4.9★ (493) wp.org #22 wp.org ranks it 5 places below merit 18 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #18 19 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #23 wp.org ranks it 4 places below merit 20 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #16 wp.org ranks it 4 places above merit 21 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (37) wp.org #24 wp.org ranks it 3 places below merit 22 A Action Scheduler 20K+ · 3.5★ (13) wp.org #15 wp.org ranks it 7 places above merit 23 Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit 700+ · 4.5★ (4) wp.org #11 wp.org ranks it 12 places above merit 24 Morning for WooCommerce 1K+ · 5.0★ (3) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.