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wp.org search vs our merit ranking: “text from whatsapp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “text from whatsapp”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add Chat App Button shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 4.8★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #11 on merit, 4.8★ from 1,539 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #1 2 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #3 wp.org ranks it 1 place below merit 3 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #2 wp.org ranks it 1 place above merit 4 WP Chat App 100K+ · 4.9★ (222) wp.org #4 5 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #8 ↓2 wp.org ranks it 3 places below merit 6 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #5 wp.org ranks it 1 place above merit 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #9 ↑1 wp.org ranks it 1 place below merit 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #14 ↑1 wp.org ranks it 5 places below merit 10 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #12 wp.org ranks it 2 places below merit 11 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #19 wp.org ranks it 8 places below merit 12 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #17 ↑1 wp.org ranks it 5 places below merit 13 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #18 ↓1 wp.org ranks it 5 places below merit 14 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #11 wp.org ranks it 3 places above merit 15 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #15 ↓1 16 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #16 17 Add Chat App Button 2K+ · 4.8★ (13) wp.org #7 ↑1 wp.org ranks it 10 places above merit 18 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #22 wp.org ranks it 4 places below merit 19 Cresta Help Chat 10K+ · 5.0★ (15) wp.org #10 ↓1 wp.org ranks it 9 places above merit 20 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #23 wp.org ranks it 3 places below merit 21 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #21 22 Text: AI chatbot, live chat & ticketing for customer service 100+ · 5.0★ (15) wp.org #13 wp.org ranks it 9 places above merit 23 Simple Chat Button 40K+ · 4.8★ (14) wp.org #20 wp.org ranks it 3 places above merit 24 OneClick WP Hello 40+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.