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wp.org search vs our merit ranking: “thank you reader”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “thank you reader”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Friends shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 900+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

W3 Total Cache places #11 on merit, 4.4★ from 5420 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #2 3 The Events Calendar 600K+ · 4.2★ (2463) wp.org #3 4 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #4 5 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #7 2 too low 6 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #5 1 too high 7 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #6 1 too high 8 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #9 1 too low 9 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #8 1 too high 10 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (530) wp.org #14 4 too low 11 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #18 7 too low 12 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #17 5 too low 13 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #16 3 too low 14 Disk Usage Sunburst 9K+ · 4.8★ (36) wp.org #10 4 too high 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #22 7 too low 16 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 7 too low 17 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #11 6 too high 18 WP Attachments – Smarter File Management & Download Lists 3K+ · 4.5★ (43) wp.org #12 6 too high 19 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #20 1 too low 20 Reading Position Indicator 800+ · 5.0★ (66) wp.org #21 1 too low 21 Genesis eNews Extended 40K+ · 4.7★ (28) wp.org #19 2 too high 22 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #24 2 too low 23 Friends 900+ · 5.0★ (7) wp.org #13 10 too high 24 PDF Viewer Block for Gutenberg 10K+ · 4.8★ (9) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.