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wp.org search vs our merit ranking: “thumbs up”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “thumbs up”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FA WP Admin Menu Icons shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Modula Image Gallery – Photo Grid & Video Gallery places #12 on merit, 4.7★ from 616 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 F Featured Image Admin Thumb 20K+ · 4.7★ (40) wp.org #1 2 Video Conferencing with Zoom 10K+ · 4.8★ (217) wp.org #4 2 too low 3 Comments Like Dislike 4K+ · 4.6★ (38) wp.org #2 1 too high 4 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #6 2 too low 5 Inactive Logout 10K+ · 4.8★ (106) wp.org #5 6 Posts Like Dislike 5K+ · 4.3★ (23) wp.org #3 3 too high 7 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #11 4 too low 8 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #7 1 too high 9 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #15 ↓1 6 too low 10 Echo Knowledge Base – Documentation, FAQs, Chat & Smart Search 10K+ · 4.9★ (124) wp.org #14 ↓1 4 too low 11 Download Plugins and Themes in ZIP from Dashboard 30K+ · 4.9★ (27) wp.org #9 2 too high 12 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #21 9 too low 13 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #17 4 too low 14 Stars Rating 1K+ · 4.7★ (23) wp.org #10 4 too high 15 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #23 8 too low 16 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #22 ↑1 6 too low 17 MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ · 3.8★ (55) wp.org #12 5 too high 18 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #24 6 too low 19 WooSwipe WooCommerce Gallery 3K+ · 4.5★ (39) wp.org #20 1 too low 20 FA WP Admin Menu Icons 100+ · 4.2★ (5) wp.org #8 12 too high 21 Helpful – Article Feedback Plugin 600+ · 4.4★ (8) wp.org #19 2 too high 22 YayReviews – Advanced Customer Reviews for WooCommerce 100+ · 5.0★ (4) wp.org #18 ↓2 4 too high 23 Was This Helpful? – Article Feedback 30+ · 5.0★ (2) wp.org #13 ↑5 10 too high 24 Review Stars Count For WooCommerce 50+ · 3.0★ (2) wp.org #16 ↓1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.