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wp.org search vs our merit ranking: “total express”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “total express”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Shipping Live Rates for DHL Express for WooCommerce shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #8 on merit, 5.0★ from 1028 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WebP Express 300K+ · 4.4★ (162) wp.org #1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #5 3 too low 3 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 1 too high 4 WP Express Checkout (Fast Payments via PayPal & Stripe) 1K+ · 4.9★ (32) wp.org #3 1 too high 5 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #8 3 too low 6 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #7 1 too low 7 Payment Gateway of PayPal for WooCommerce 6K+ · 4.2★ (79) wp.org #6 1 too high 8 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #17 ↓1 9 too low 9 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #10 1 too low 10 Table Rate Shipping for WooCommerce 10K+ · 4.5★ (74) wp.org #12 ↓3 2 too low 11 Shipping Live Rates for USPS for WooCommerce 2K+ · 4.7★ (30) wp.org #9 ↑2 2 too high 12 Shipping Live Rates and Access Points for UPS for WooCommerce 7K+ · 4.7★ (77) wp.org #13 1 too low 13 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #15 2 too low 14 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #24 ↓1 10 too low 15 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #22 ↓1 7 too low 16 XT Floating Cart for WooCommerce 4K+ · 4.6★ (149) wp.org #21 ↓1 5 too low 17 Shipping Live Rates for DHL Express for WooCommerce 600+ · 4.2★ (5) wp.org #4 13 too high 18 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #19 1 too low 19 PeachPay — Payments & Express Checkout for WooCommerce (supports Stripe, PayPal, Square, Authorize.net, NMI) 300+ · 4.2★ (33) wp.org #16 ↑2 3 too high 20 Paystack WooCommerce Payment Gateway 20K+ · 4.5★ (25) wp.org #23 ↓1 3 too low 21 Express Shop for WooCommerce Product Table 10+ · 4.6★ (5) wp.org #14 7 too high 22 Pigeon Express for WooCommerce 80+ · 0.0★ (0) wp.org #11 ↑1 11 too high 23 Analix Shipping Calculator for Total Express 40+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 Direct Freight Express Shipping for WooCommerce 20+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.