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wp.org search vs our merit ranking: “ua”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ua”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mailster Google Analytics shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 800+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons places #5 on merit, 4.7★ from 284 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #1 2 HTTP Headers 40K+ · 4.3★ (70) wp.org #3 1 too low 3 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #4 ↑2 1 too low 4 UA Marketplaces – Rozetka & Prom.ua XML Feeds for WooCommerce 100+ · 4.3★ (12) wp.org #2 2 too high 5 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #13 ↑1 8 too low 6 Kali Forms — Contact Form & Drag-and-Drop Builder 10K+ · 4.8★ (89) wp.org #11 ↑1 5 too low 7 CoolClock 1K+ · 4.7★ (15) wp.org #7 ↑1 8 Analytics Germanized for Google Analytics (GDPR / DSGVO) 7K+ · 4.5★ (27) wp.org #12 ↓1 4 too low 9 Fathom Analytics for WP 10K+ · 4.8★ (25) wp.org #15 ↓1 6 too low 10 Datafeedr WooCommerce Importer 4K+ · 4.8★ (38) wp.org #18 ↓1 8 too low 11 Membership For WooCommerce 800+ · 4.4★ (28) wp.org #19 ↓1 8 too low 12 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #5 ↓1 7 too high 13 Bradmax Player 1K+ · 4.3★ (11) wp.org #17 ↓1 4 too low 14 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #23 ↓3 9 too low 15 EqualWeb Accessibility 4K+ · 5.0★ (2) wp.org #6 ↓1 9 too high 16 Analytics Tracker 1K+ · 5.0★ (2) wp.org #8 ↓1 8 too high 17 One-V LLM Serve 10+ · 4.5★ (8) wp.org #24 ↓1 7 too low 18 Lightweight Google Analytics 400+ · 5.0★ (2) wp.org #9 9 too high 19 MORKVA Vchasno Kasa Integration 100+ · 4.4★ (5) wp.org #22 3 too low 20 PixeBuilder – Drag & Drop Page Builder & Website Builder 100+ · 5.0★ (3) wp.org #21 1 too low 21 Mailster Google Analytics 800+ · 5.0★ (1) wp.org #10 11 too high 22 Lytera UA LAT 10+ · 0.0★ (0) wp.org #16 6 too high 23 Analytics Head 600+ · 5.0★ (1) wp.org #14 ↓1 9 too high 24 Synchronization status for KeyCRM 10+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.