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wp.org search vs our merit ranking: “ups rates”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ups rates”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Exchange Rates Widget shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce places #9 on merit, 4.7★ from 1072 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Shipping Live Rates and Access Points for UPS for WooCommerce 7K+ · 4.7★ (77) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #2 3 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #7 ↓4 4 too low 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #11 ↓1 7 too low 5 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #13 ↓1 8 too low 6 Shipping Live Rates for USPS for WooCommerce 3K+ · 4.7★ (30) wp.org #6 ↑8 7 Table Rate Shipping for WooCommerce 10K+ · 4.5★ (74) wp.org #10 ↓2 3 too low 8 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #15 ↑2 7 too low 9 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #20 ↓1 11 too low 10 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #18 ↑6 8 too low 11 Easyship WooCommerce Shipping Rates 2K+ · 4.2★ (54) wp.org #9 2 too high 12 Live Rates for ShipStation 400+ · 5.0★ (6) wp.org #4 ↑1 8 too high 13 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #22 9 too low 14 eCommerce Shipping Dashboard by UPS for WooCommerce 1K+ · 3.5★ (6) wp.org #3 ↑1 11 too high 15 Exchange Rates 800+ · 4.2★ (10) wp.org #8 ↓1 7 too high 16 Flat Rate Shipping Method for WooCommerce 5K+ · 4.2★ (76) wp.org #21 ↓1 5 too low 17 Advanced Shipping Rates for WooCommerce: Flexible Table Rate Shipping Rules 2K+ · 4.9★ (49) wp.org #24 ↓1 7 too low 18 E Exchange Rates Today 400+ · 4.9★ (9) wp.org #12 ↓1 6 too high 19 Shipping Live Rates for FedEx for WooCommerce 2K+ · 4.4★ (27) wp.org #19 ↓3 20 Exchange Rates Widget 1K+ · 5.0★ (2) wp.org #5 ↑1 15 too high 21 Automated UPS Shipping for WooCommerce – HPOS supported 100+ · 4.6★ (7) wp.org #17 ↓2 4 too high 22 Shipped – Table Rate Shipping Method | for WooCommerce 300+ · 4.0★ (4) wp.org #23 ↓1 1 too low 23 OPSI Israel Domestic Shipments 300+ · 5.0★ (1) wp.org #14 ↓1 9 too high 24 A AffiliateWP – Affiliate Product Rates 1K+ · 3.0★ (2) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.