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wp.org search vs our merit ranking: “url customize”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url customize”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Customize My Account Page shows at wp.org #5 but places #23 on merit, a gap of 18 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #8 on merit, 4.8★ from 14387 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 2 too low 3 Export All URLs 50K+ · 4.6★ (94) wp.org #6 3 too low 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #11 7 too low 5 StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ · 4.8★ (127) wp.org #10 5 too low 6 SysBasics Customize My Account for WooCommerce – Live My Account Customizer 7K+ · 4.2★ (33) wp.org #3 3 too high 7 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #15 ↓2 8 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #19 ↓2 11 too low 9 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #14 5 too low 10 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #13 ↑5 3 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #16 ↓1 5 too low 12 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #22 ↓3 10 too low 13 Customize Admin 3K+ · 3.6★ (5) wp.org #2 11 too high 14 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #7 7 too high 15 The Events Calendar 600K+ · 4.2★ (2461) wp.org #24 9 too low 16 Simple Custom CSS and JS 600K+ · 4.4★ (104) wp.org #20 4 too low 17 My WP Customize Admin/Frontend 8K+ · 4.3★ (16) wp.org #12 5 too high 18 Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31) wp.org #23 ↓2 5 too low 19 All In One Login 60K+ · 3.6★ (35) wp.org #17 2 too high 20 Bitly URL Shortener 500+ · 5.0★ (5) wp.org #9 11 too high 21 Customize Private & Protected: Password Form & Prefix 400+ · 4.7★ (3) wp.org #8 13 too high 22 Viable URL Media Uploader 90+ · 5.0★ (5) wp.org #21 ↓1 1 too high 23 Customize My Account Page 500+ · 5.0★ (1) wp.org #5 18 too high 24 Customize My Account for WooCommerce – Custom Tabs, Login, Registration, 2FA & Design 900+ · 3.4★ (5) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.