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wp.org search vs our merit ranking: “url export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url export”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export/Import Media – CSV Media Library Import & Export shows at wp.org #16 but places #23 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7519 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Export All URLs 50K+ · 4.6★ (94) wp.org #1 2 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #3 ↑1 1 too low 3 Export Media URLs 7K+ · 5.0★ (29) wp.org #2 1 too high 4 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #4 ↓1 5 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #5 6 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #7 1 too low 7 Import and export users and customers 70K+ · 4.7★ (259) wp.org #8 1 too low 8 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #6 2 too high 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #13 4 too low 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #15 5 too low 11 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #9 2 too high 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #21 9 too low 13 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #24 11 too low 14 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #10 4 too high 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #11 4 too high 16 Redirection 2M+ · 4.4★ (703) wp.org #22 ↓3 6 too low 17 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #12 5 too high 18 PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30) wp.org #23 5 too low 19 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #17 2 too high 20 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #14 6 too high 21 Magic Export & Import 200+ · 5.0★ (3) wp.org #19 ↑1 2 too high 22 URL Image Importer – Import External Images to the Media Library from URL, CSV & XML 1K+ · 5.0★ (2) wp.org #18 4 too high 23 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #16 7 too high 24 Export Media as ZIP 3K+ · 3.7★ (3) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.