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wp.org search vs our merit ranking: “url list”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url list”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Icon List Block – Add Icon-Based Lists with Custom Styles shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 4K+ installs carry it up the search order; its 3.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #10 on merit, 4.8★ from 7520 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #1 2 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #3 1 too low 3 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #9 6 too low 4 VS Event List 8K+ · 4.9★ (82) wp.org #5 1 too low 5 W4 Post List 3K+ · 4.7★ (94) wp.org #6 1 too low 6 Show Pages URL List 1K+ · 4.4★ (8) wp.org #2 4 too high 7 L List all URLs 4K+ · 4.7★ (19) wp.org #4 3 too high 8 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #8 9 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #18 9 too low 10 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #24 14 too low 11 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #22 11 too low 12 JS Archive List 3K+ · 4.8★ (45) wp.org #14 2 too low 13 Stylish Price List – Price Table Builder & QR Code Restaurant Menu 3K+ · 4.7★ (117) wp.org #19 6 too low 14 Plugins List 700+ · 5.0★ (12) wp.org #11 3 too high 15 Contact List – Online Staff Directory & Address Book 1K+ · 4.8★ (19) wp.org #13 2 too high 16 12 Step Meeting List 900+ · 5.0★ (28) wp.org #17 1 too low 17 Featured Image with URL 2K+ · 4.9★ (9) wp.org #10 7 too high 18 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #23 5 too low 19 Ultimate Post List 2K+ · 4.6★ (13) wp.org #12 7 too high 20 Export Media URLs 7K+ · 5.0★ (29) wp.org #20 21 Authors List 5K+ · 5.0★ (22) wp.org #21 22 Icon List Block – Add Icon-Based Lists with Custom Styles 4K+ · 3.7★ (6) wp.org #7 15 too high 23 Bitly URL Shortener 500+ · 5.0★ (5) wp.org #15 8 too high 24 URL Image Importer – Import External Images to the Media Library from URL, CSV & XML 1K+ · 5.0★ (2) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.