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wp.org search vs our merit ranking: “video relative format”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video relative format”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Morkva Product Video shows at wp.org #4 but places #24 on merit, a gap of 20 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #3 on merit, 4.9★ from 4962 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Video Gallery – YouTube, Vimeo & Video Slider with Lightbox 1K+ · 4.4★ (7) wp.org #1 2 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #3 1 too low 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #8 5 too low 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #9 5 too low 5 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #5 6 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #11 5 too low 7 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #10 3 too low 8 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #12 4 too low 9 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #14 5 too low 10 Cloudinary – Deliver Images and Videos at Scale 5K+ · 4.0★ (64) wp.org #7 3 too high 11 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #16 5 too low 12 Livid – Video Hosting 300+ · 5.0★ (3) wp.org #2 10 too high 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #19 6 too low 14 Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ · 4.8★ (89) wp.org #13 1 too high 15 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #22 7 too low 16 VidShop – Shoppable Videos for WooCommerce 1K+ · 5.0★ (6) wp.org #6 10 too high 17 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #17 18 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #21 3 too low 19 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #24 5 too low 20 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #18 2 too high 21 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #15 6 too high 22 AdPlugg WordPress Ad Plugin 400+ · 4.4★ (36) wp.org #23 1 too low 23 Graphina – Charts and Graphs For Elementor 9K+ · 4.1★ (16) wp.org #20 3 too high 24 Morkva Product Video 80+ · 5.0★ (1) wp.org #4 20 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.