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wp.org search vs our merit ranking: “visiting card”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “visiting card”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ECard – Digital Visiting Card shows at wp.org #1 but places #14 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login places #8 on merit, 4.5★ from 459 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #3 wp.org ranks it 2 places below merit 2 Simple Membership 40K+ · 4.6★ (476) wp.org #4 wp.org ranks it 2 places below merit 3 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #5 ↑2 wp.org ranks it 2 places below merit 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,388) wp.org #9 ↓1 wp.org ranks it 5 places below merit 5 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #8 ↑7 wp.org ranks it 2 places below merit 7 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #14 wp.org ranks it 6 places below merit 9 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #13 ↓2 wp.org ranks it 4 places below merit 10 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #15 ↓2 wp.org ranks it 5 places below merit 11 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #16 wp.org ranks it 5 places below merit 12 Tarot Card Oracle 100+ · 3.4★ (5) wp.org #2 wp.org ranks it 10 places above merit 13 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #23 wp.org ranks it 10 places below merit 14 ECard – Digital Visiting Card 300+ · 3.0★ (2) wp.org #1 wp.org ranks it 13 places above merit 15 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #17 wp.org ranks it 2 places below merit 16 Known Agents – Track AI Bots and Crawlers, Block Scrapers, Analyze LLM Referral Traffic 1K+ · 4.8★ (6) wp.org #10 ↓1 wp.org ranks it 6 places above merit 17 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #20 ↓3 wp.org ranks it 3 places below merit 18 Online Payments with iK Pay Gateway 1K+ · 5.0★ (4) wp.org #12 wp.org ranks it 6 places above merit 19 Payphone – Payment Gateway Button 2K+ · 4.4★ (5) wp.org #11 ↓1 wp.org ranks it 8 places above merit 20 myPOS Checkout 4K+ · 3.3★ (16) wp.org #18 ↑2 wp.org ranks it 2 places above merit 21 Hitsteps Web Analytics 700+ · 3.9★ (7) wp.org #21 ↓2 22 Payoneer Checkout 5K+ · 4.2★ (5) wp.org #24 wp.org ranks it 2 places below merit 23 Feed Embedder for Substack 200+ · 0.0★ (0) wp.org #22 ↓1 wp.org ranks it 1 place above merit 24 Forge AI Bot Log – Block AI Bots, Crawler Detection & Verification 90+ · 5.0★ (1) wp.org #19 ↓1 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.