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wp.org search vs our merit ranking: “visitors right now”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “visitors right now”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Bitron Right of Withdrawal shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #12 on merit, 5.0★ from 4,625 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #2 ↑1 3 Visitor Traffic Real Time Statistics 30K+ · 4.1★ (233) wp.org #3 ↓1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #9 ↑1 wp.org ranks it 4 places below merit 6 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 WooCommerce 7M+ · 4.5★ (4,833) wp.org #10 ↓2 wp.org ranks it 3 places below merit 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #11 ↓2 wp.org ranks it 3 places below merit 9 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #7 ↓1 wp.org ranks it 2 places above merit 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #14 ↓2 wp.org ranks it 4 places below merit 11 WPC Buy Now Button for WooCommerce 10K+ · 4.7★ (15) wp.org #5 ↓1 wp.org ranks it 6 places above merit 12 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #20 ↑1 wp.org ranks it 8 places below merit 13 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #4 ↑9 wp.org ranks it 9 places above merit 14 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #19 wp.org ranks it 5 places below merit 15 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #12 wp.org ranks it 3 places above merit 16 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4,342) wp.org #21 ↓2 wp.org ranks it 5 places below merit 17 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #16 ↓1 wp.org ranks it 1 place above merit 18 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #24 ↓6 wp.org ranks it 6 places below merit 19 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #23 ↓6 wp.org ranks it 4 places below merit 20 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #18 ↑5 wp.org ranks it 2 places above merit 21 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #22 wp.org ranks it 1 place below merit 22 Document Viewer – let visitors view files right in the browser 2K+ · 4.7★ (52) wp.org #17 ↓1 wp.org ranks it 5 places above merit 23 Right Click Ban – Disable Right Click & Content Copy Protection 400+ · 4.3★ (7) wp.org #15 ↓1 wp.org ranks it 8 places above merit 24 B Bitron Right of Withdrawal 400+ · 5.0★ (4) wp.org #13 ↓2 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.