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wp.org search vs our merit ranking: “voucher codes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “voucher codes”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Awin – Advertiser Tracking for WooCommerce shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WCFM Marketplace – Multivendor Marketplace for WooCommerce places #8 on merit, 4.6★ from 449 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #1 2 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #5 ↑1 3 too low 3 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #3 4 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 2 too high 5 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #14 ↑1 9 too low 6 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #9 ↑1 3 too low 7 FG PrestaShop to WooCommerce 800+ · 4.7★ (125) wp.org #20 ↑3 13 too low 8 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #24 16 too low 9 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #11 ↑6 2 too low 10 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) wp.org #7 ↑1 3 too high 11 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #18 ↑3 7 too low 12 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #8 ↑1 4 too high 13 Gift Vouchers for WooCommerce 70+ · 5.0★ (2) wp.org #4 9 too high 14 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #12 2 too high 15 PDF Invoice for WooCommerce + Drag and Drop Template Builder 500+ · 5.0★ (6) wp.org #10 ↑1 5 too high 16 Dynamic QR Code – generator 5K+ · 5.0★ (8) wp.org #21 ↑1 5 too low 17 BjornTech Fortnox Hub for WooCommerce 300+ · 5.0★ (7) wp.org #23 ↑1 6 too low 18 Bukza 200+ · 5.0★ (2) wp.org #13 5 too high 19 Smartarget Lucky Wheel 100+ · 4.7★ (3) wp.org #19 ↑1 20 Peach Payments Gateway 1K+ · 5.0★ (2) wp.org #16 ↑2 4 too high 21 PDF Gift Cards for WooCommerce 10+ · 5.0★ (2) wp.org #22 ↓6 1 too low 22 Awin – Advertiser Tracking for WooCommerce 1K+ · 3.0★ (3) wp.org #6 ↑1 16 too high 23 gurado WebConnect – Gift Card & Voucher Shop for WordPress 60+ · 5.0★ (1) wp.org #15 ↓1 8 too high 24 Date Filters, Date Picker & Unique IDs for Gravity Forms – Hero Add-On 70+ · 5.0★ (1) wp.org #17 ↑2 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.