Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “where to watch”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “where to watch”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Intagrate Lite shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 4K+ installs carry it up the search order; its 4.1★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Elementor Website Builder – more than just a page builder places #12 on merit, 4.5★ from 7,322 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #1 2 Code Snippets 1M+ · 4.7★ (510) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #3 4 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #5 ↑1 6 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #4 wp.org ranks it 2 places above merit 7 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #7 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #8 ↑1 9 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #12 wp.org ranks it 3 places below merit 10 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #10 ↑1 11 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #16 wp.org ranks it 4 places below merit 13 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #18 wp.org ranks it 5 places below merit 14 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #21 wp.org ranks it 7 places below merit 15 FG Joomla to WordPress 7K+ · 4.7★ (336) wp.org #15 16 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #11 ↓1 wp.org ranks it 5 places above merit 17 Post Types Order 600K+ · 4.5★ (296) wp.org #13 wp.org ranks it 4 places above merit 18 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #14 wp.org ranks it 4 places above merit 19 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #22 wp.org ranks it 3 places below merit 20 Duplicate Page 3M+ · 4.8★ (467) wp.org #20 21 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #24 wp.org ranks it 3 places below merit 22 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #23 wp.org ranks it 1 place below merit 23 Intagrate Lite 4K+ · 4.1★ (27) wp.org #17 wp.org ranks it 6 places above merit 24 Video Player for YouTube – Embed Videos Your Visitors Will Love to Watch 1K+ · 4.8★ (12) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.