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wp.org search vs our merit ranking: “wordpress sdk”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress sdk”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Axeptio – Cookie Banner – GDPR Consent & Compliance with a friendly touch shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 8K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ivory Search – WordPress Search Plugin places #9 on merit, 4.9★ from 1562 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #1 2 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #4 1 too low 4 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #3 1 too high 5 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #6 1 too low 6 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #7 ↑1 1 too low 7 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #12 5 too low 8 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #10 ↓3 2 too low 9 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1562) wp.org #17 8 too low 10 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #14 ↑1 4 too low 11 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #16 5 too low 12 Sentry for WordPress 10K+ · 4.9★ (16) wp.org #8 ↑1 4 too high 13 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #22 ↑2 9 too low 14 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #21 ↓7 7 too low 15 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #15 ↑7 16 Maps Plugin using Google Maps for WordPress – WP Google Map 10K+ · 4.8★ (172) wp.org #20 ↓1 4 too low 17 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #13 4 too high 18 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #18 19 Axeptio – Cookie Banner – GDPR Consent & Compliance with a friendly touch 8K+ · 5.0★ (4) wp.org #5 14 too high 20 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #9 ↑1 11 too high 21 DarkLooks – Dark Mode Switcher For WordPress 800+ · 4.8★ (16) wp.org #23 2 too low 22 Friendly Captcha for WordPress 10K+ · 3.9★ (18) wp.org #24 2 too low 23 Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) wp.org #11 12 too high 24 AI Provider for Anthropic 70K+ · 0.0★ (0) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.