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wp.org search vs our merit ranking: “wp admin design”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp admin design”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Content Copy Protection with Color Design shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 5K+ installs carry it up the search order; its 4.5★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #10 on merit, 4.8★ from 6053 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #3 4 WP Store Locator 40K+ · 4.8★ (312) wp.org #4 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 6 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #6 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #7 8 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #11 3 too low 9 WP Accessibility 60K+ · 4.8★ (68) wp.org #8 1 too high 10 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #14 4 too low 11 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #10 1 too high 12 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #15 3 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #12 1 too high 14 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #20 6 too low 15 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #19 4 too low 16 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #24 8 too low 17 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #22 5 too low 18 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #17 1 too high 19 WP Content Copy Protection with Color Design 5K+ · 4.5★ (25) wp.org #9 10 too high 20 Admin Custom Login 10K+ · 4.6★ (388) wp.org #23 3 too low 21 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #18 3 too high 22 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #21 1 too high 23 All In One Login 60K+ · 3.6★ (35) wp.org #13 10 too high 24 Admin Bar Editor – Toolbar Customization with User Role based access & Custom menus 3K+ · 4.4★ (24) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.