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wp.org search vs our merit ranking: “wp give”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp give”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-PostRatings shows at wp.org #16 but places #20 on merit, a gap of 4 places. Its 20K+ installs carry it up the search order; its 4.4★ average from 178 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 ↑1 2 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #2 ↓1 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #3 ↑1 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #4 ↓1 5 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #6 ↓1 1 too low 6 WP Super Cache 1M+ · 4.3★ (1346) wp.org #5 ↑2 1 too high 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #8 ↑2 1 too low 8 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #9 ↑3 1 too low 9 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #7 ↑2 2 too high 10 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #10 ↓2 11 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #11 12 WP Recipe Maker 50K+ · 5.0★ (356) wp.org #15 3 too low 13 WP Chat App 100K+ · 4.9★ (222) wp.org #14 1 too low 14 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #12 ↑5 2 too high 15 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #17 ↓1 2 too low 16 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #13 3 too high 17 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #18 ↑2 1 too low 18 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (594) wp.org #21 ↑1 3 too low 19 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #20 1 too low 20 WP-PostRatings 20K+ · 4.4★ (178) wp.org #16 ↑3 4 too high 21 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #23 ↑1 2 too low 22 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #22 ↑1 23 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #19 ↑2 4 too high 24 WP-PostViews 90K+ · 4.4★ (65) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.