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wp.org search vs our merit ranking: “wp salesforce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp salesforce”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-FormAssembly shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #12 on merit, 4.9★ from 701 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #2 3 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #3 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 ↓1 3 too low 5 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #8 ↑1 3 too low 6 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #5 1 too high 7 WP Time Slots Booking Form 1K+ · 5.0★ (41) wp.org #6 ↑1 1 too high 8 WP GoToWebinar 600+ · 4.9★ (15) wp.org #4 4 too high 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #10 ↓2 1 too low 10 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #9 ↑1 1 too high 11 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #14 ↓1 3 too low 12 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #21 9 too low 13 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #20 7 too low 14 SAML IDP (Identity Provider) – Login with Website Users 600+ · 4.8★ (62) wp.org #11 3 too high 15 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #17 2 too low 16 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #16 17 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #19 ↓1 2 too low 18 WP OAuth Server ( Login with WordPress ) 1K+ · 4.9★ (41) wp.org #15 3 too high 19 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #24 5 too low 20 Donorbox – Free Recurring Donation Plugin and Fundraising Platform 8K+ · 4.8★ (34) wp.org #23 3 too low 21 Lead Form Data Collection to CRM 400+ · 4.0★ (46) wp.org #22 1 too low 22 Vtiger CRM Integration for WordPress 200+ · 3.4★ (12) wp.org #18 ↑1 4 too high 23 WP-FormAssembly 2K+ · 4.0★ (3) wp.org #12 11 too high 24 Salesforce Integration for WordPress 30+ · 0.0★ (0) wp.org #13 ↑1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.