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wp.org search vs our merit ranking: “wp user manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp user manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

User Access Manager shows at wp.org #10 but places #14 on merit, a gap of 4 places. Its 10K+ installs carry it up the search order; its 4.4★ average from 112 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #12 on merit, 4.9★ from 1463 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 ↑1 3 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #3 ↓1 4 File Manager 1M+ · 4.6★ (1492) wp.org #4 ↑1 5 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #5 ↓1 6 WP Job Manager 70K+ · 4.4★ (237) wp.org #6 ↑1 7 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #11 ↓1 4 too low 8 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #12 4 too low 9 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #7 ↓1 2 too high 10 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #9 1 too high 11 Smart User Slug Hider 2K+ · 4.9★ (55) wp.org #8 3 too high 12 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #18 ↓1 6 too low 13 WP Store Locator 40K+ · 4.8★ (312) wp.org #14 ↓1 1 too low 14 User Access Manager 10K+ · 4.4★ (112) wp.org #10 ↑1 4 too high 15 User Switching 200K+ · 4.9★ (238) wp.org #15 ↓1 16 Download Manager 90K+ · 4.1★ (1006) wp.org #16 ↓1 17 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #13 ↑3 4 too high 18 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #17 ↑7 1 too high 19 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #19 20 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #23 ↓3 3 too low 21 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #21 ↓3 22 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #22 ↓3 23 Stop User Enumeration 60K+ · 4.9★ (132) wp.org #24 ↓3 1 too low 24 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.