wp.org search vs our merit ranking: “wpforms hubspot”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wpforms hubspot”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 1M+ installs carry it up the search order; its 4.3★ average from 821 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #8 on merit, 4.9★ from 4514 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #1 2 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #4 2 too low 3 
Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms 5K+ · 4.9★ (53)
wp.org #2 ↑1 1 too high 4 
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207)
wp.org #3 ↓1 1 too high 5 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #5 6 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #7 1 too low 7 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #8 1 too low 8 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514)
wp.org #12 ↑1 4 too low 9 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #10 ↑1 1 too low 10 
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current
wp.org #9 1 too high 11 
Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ · 4.8★ (89) throws errorsnot PHP-currentheavy footprint
wp.org #6 5 too high 12 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #14 ↑2 2 too low 13 
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388)
wp.org #20 ↓8 7 too low 14 
Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973)
wp.org #23 ↓5 9 too low 15 
HandL UTM Grabber / Tracker 10K+ · 4.8★ (146)
wp.org #16 ↑4 1 too low 16 
Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91)
wp.org #15 ↑2 1 too high 17 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) throws errorsnot PHP-current
wp.org #11 ↓1 6 too high 18 
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) throws errorsnot PHP-current
wp.org #13 ↑1 5 too high 19 
Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 4K+ · 4.8★ (50)
wp.org #17 ↓2 2 too high 20 
FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25)
wp.org #21 ↑1 1 too low 21 
Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30)
wp.org #24 3 too low 22 
Contact Form to Any API 8K+ · 5.0★ (28) throws errorsnot PHP-current
wp.org #18 ↑1 4 too high 23 
Ultra Addons for WPForms 100+ · 0.0★ (0) thin reviews
wp.org #19 ↑2 4 too high 24 
Integration for HubSpot – Contact Form 7, WPForms, Elementor, Gravity Forms and More 30+ · 0.0★ (0) thin reviews
wp.org #22 ↑2 2 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.