← Market reports 
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★
4M+ A97 2 
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★
1M+ A99 3 
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 5.0★
1M+ A86 4 
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★
700K+ A95 5 
FluentSMTP – WP SMTP Plugin with Amazon SES, SendGrid, MailGun, Postmark, Google and Any SMTP Provider 600K+ installs · 4.8★
600K+ A92 6 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★
500K+ A89 7 
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★
500K+ A88 8 
GoSMTP – SMTP for WordPress 500K+ installs · 4.3★
500K+ B84 9 
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★
300K+ A93 10 
WP Mail Logging 300K+ installs · 4.7★
300K+ A91
Email & Marketing: state of the market
1301 tracked plugins · 12.8M+ active installs · 7,090,619 downloads in the last 30 days · average health 64/100
No report for this category yet. The next generation run covers it; the data below is live meanwhile.
Top plugins
By active installs, open plugins only
1 WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★
4M+ A97 2 MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★
1M+ A99 3 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 5.0★
1M+ A86 4 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★
700K+ A95 5 FluentSMTP – WP SMTP Plugin with Amazon SES, SendGrid, MailGun, Postmark, Google and Any SMTP Provider 600K+ installs · 4.8★
600K+ A92 6 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★
500K+ A89 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★
500K+ A88 8 GoSMTP – SMTP for WordPress 500K+ installs · 4.3★
500K+ B84 9 Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★
300K+ A93 10 WP Mail Logging 300K+ installs · 4.7★
300K+ A91 Climbing
Install-tier crossings, last 90 days
YayReviews – Advanced Customer Reviews for WooCommerce 100+ +8 tiers OneCode Login 100+ +7 tiers Oderland SMTP & Postal Mailer 100+ +7 tiers Integration for MailPoet and CF7 70+ +6 tiers پینوا | Pinova 600+ +4 tiers iConvert Email Marketer 100+ +4 tiers Pinny’s Simple SMTP – Lightweight SMTP Mailer 70+ +4 tiers Registration Email Blocker 80+ +4 tiersFalling
Dropped install tiers over the same window
Easy Popup Lightbox Maker 50+ -4 tiers Sendmachine for WordPress 50+ -3 tiers Splash Popup for WooCommerce 10+ -3 tiers FireDrum Email Marketing 20+ -2 tiers Notification : BuddyPress 70+ -2 tiers Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 40+ -2 tiers Contact Form 7 to Mailjet 500+ -1 tiers What Would Seth Godin Do 900+ -1 tiersThe report is written by a model reading exactly the measurements shown on this page, drawn from Plugin Pulse's own daily crawl. Install counts are wp.org tiers, so tier crossings are the growth signal. See all Email & Marketing plugins or how this works.