Email and SMS marketing for WordPress by DailyStory
by Rob Howard · eCommerce
Also makes 1 other plugin · 30+ installs across the portfolio →
Add DailyStory popups, web forms and visitor tracking to WordPress, and turn WooCommerce store activity into email and SMS automations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
20+
≈29 estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing” for “sms marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “sms marketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,755 eCommerce plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 20 of 3.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,151 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 1 reviews to 2017-03-22Just one review here, a 5-star note the vendor posted themselves to get the plugin's first rating on the board, so there's no real user feedback yet.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 1 day ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sms marketing | #22 | #24 | — |
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| sms your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 1 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing” for “sms marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “sms marketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 157 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
yesterday
latest release · v2.4.0 · 31 Oct 2026
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 19 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 25 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ dailystory9.6y ago
Ok, this review is a little biased — but we wanted to get our first review out there!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "DailyStory automates outbound sales, client engagement, and follow-up in order to generate interest at the..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Shopify.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,395 characters of description.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-17 10+ → 20+ up after 8 days in tier
- 2025-04-09 20+ → 10+ down after 21 days in tier
- 2025-03-19 10+ → 20+ up after 20 days in tier
- 2025-02-27 20+ → 10+ down after 8 days in tier
- 2025-02-19 30+ → 20+ down after 23 days in tier
- 2025-01-27 20+ → 30+ up after 2 days in tier
- 2025-01-25 30+ → 20+ down after 55 days in tier
- 2024-12-01 40+ → 30+ down after 50 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 4 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 3 shared tags A -
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ installs · 4.5★ · 3 shared tags A -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A -
ActiveCampaign – The autonomous marketing platform 40K+ installs · 4.3★ · 2 shared tags B -
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Email and SMS marketing for WordPress by DailyStory into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dailystory" width="480" height="300" style="border:0" loading="lazy" title="Email and SMS marketing for WordPress by DailyStory — Plugin Pulse"></iframe> Email and SMS marketing for WordPress by DailyStory: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/dailystory
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