wp.org search vs our merit ranking: “order email”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “order email”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 7 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Custom Order Numbers for WooCommerce shows at wp.org #9 but places #15 on merit, a gap of 6 places. Its 20K+ installs carry it up the search order; its 4.2★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Email Marketing for WooCommerce by Omnisend places #12 on merit, 4.9★ from 169 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) heavy footprint
wp.org #1 2 
Kadence WooCommerce Email Designer 90K+ · 4.5★ (142)
wp.org #3 ↑3 1 too low 3 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #5 ↑3 2 too low 4 
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133)
wp.org #4 5 
Supplier Order Email 300+ · 4.9★ (14) thin reviews
wp.org #2 3 too high 6 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #8 ↓5 2 too low 7 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #7 ↓2 8 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #10 ↑1 2 too low 9 
YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291)
wp.org #12 ↑4 3 too low 10 
Email Log 80K+ · 4.2★ (43)
wp.org #6 ↑3 4 too high 11 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (625) throws errorsnot PHP-current
wp.org #11 ↑6 12 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #19 ↑2 7 too low 13 
Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) throws errorsnot PHP-current
wp.org #14 ↓4 1 too low 14 
WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) throws errorsnot PHP-current
wp.org #13 ↓1 1 too high 15 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) throws errorsnot PHP-current
wp.org #9 ↓2 6 too high 16 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #18 2 too low 17 
Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) throws errorsnot PHP-current
wp.org #21 ↓1 4 too low 18 
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) throws errorsnot PHP-current
wp.org #15 ↓2 3 too high 19 
WC Cancel Order 5K+ · 4.9★ (23) throws errorsnot PHP-current thin reviews
wp.org #17 ↓2 2 too high 20 
WC Multiple Email Recipients 4K+ · 5.0★ (10) thin reviews
wp.org #20 ↓2 21 
EU Order Withdrawal Button for WooCommerce 6K+ · 4.6★ (7) throws errorsnot PHP-current thin reviews
wp.org #16 ↓2 5 too high 22 
Elastic Email Sender 10K+ · 4.8★ (10) throws errorsnot PHP-current thin reviews
wp.org #24 ↓5 2 too low 23 
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) host-installed base thin reviews
wp.org #22 ↑2 1 too high 24 
Repeat Order for WooCommerce 3K+ · 4.3★ (6) throws errorsnot PHP-current thin reviews
wp.org #23 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.