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wp.org search vs our merit ranking: “conversion api”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “conversion api”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MStore API – Create Native Android & iOS Apps On The Cloud shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 3.7★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #1 2 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #2 ↑1 3 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514) wp.org #4 1 too low 4 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #5 1 too low 5 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #6 1 too low 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 ↑1 1 too low 7 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #3 ↓1 4 too high 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #10 ↓1 2 too low 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #9 ↑12 10 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #8 ↓1 2 too high 11 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #13 ↓1 2 too low 12 Transliterator – Multilingual and Multi-script Text Conversion 3K+ · 4.8★ (96) wp.org #12 ↓2 13 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #19 ↑1 6 too low 14 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #22 ↑1 8 too low 15 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #21 6 too low 16 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #18 2 too low 17 WooCommerce PayPal Payments 800K+ · 2.9★ (583) wp.org #11 6 too high 18 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #20 2 too low 19 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #24 ↓8 5 too low 20 CoCart – Headless REST API for WooCommerce 900+ · 4.9★ (21) wp.org #15 ↓1 5 too high 21 MStore API – Create Native Android & iOS Apps On The Cloud 2K+ · 3.7★ (21) wp.org #14 ↓1 7 too high 22 Meta pixel for WordPress 400K+ · 2.7★ (164) wp.org #16 ↓5 6 too high 23 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #23 ↓5 24 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #17 ↓1 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.