Simple Tag Manager
by IGNITE® · Analytics
Also makes 1 other plugin · — installs across the portfolio →
Easily deploy your Google Tag Manager, Facebook Tracking Pixel, Hotjar or Hubspot tracking codes.
42 health vs 64 average across 1,030 Analytics plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.31, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2988 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-06 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
49
now · peak 140
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Estimated active installs
The public count shows “—”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-10-05 · 1,393 observations
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ dwyerb646.2y ago
Seems to be no longer supported. Do no install on WordPress version: 5.4.2 My entire site was broken. I had to log on to the server to delete the plugin folder in order to access the admin panel again.
Read on wp.org ↗
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
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Metricool – Social media and site statistics 80K+ installs · 4.3★ · 2 shared tags A - G Google Tag Manager 10K+ installs · 4.0★ · 2 shared tags B
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Amplitude – Analytics, Session Replay, A/B testing and CDP for your website 700+ installs · 4.0★ · 2 shared tags B -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Simple Tag Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ignite-online-google-tag-manager" width="480" height="300" style="border:0" loading="lazy" title="Simple Tag Manager — Plugin Pulse"></iframe> Simple Tag Manager: — active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/ignite-online-google-tag-manager