wp.org search vs our merit ranking: “multi popup”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “multi popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Popup Box – Easily Create WordPress Popups shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514)
wp.org #1 2 
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #4 2 too low 3 
Depicter — Popup & Slider Builder 70K+ · 4.6★ (236)
wp.org #3 4 
MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432)
wp.org #5 ↑1 1 too low 5 
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209)
wp.org #7 ↑1 2 too low 6 
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821)
wp.org #6 ↓1 7 
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) thin reviews
wp.org #2 5 too high 8 
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 40K+ · 4.6★ (82)
wp.org #8 ↓1 9 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #16 7 too low 10 
CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227)
wp.org #10 ↓1 11 
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340)
wp.org #12 1 too low 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #20 ↑2 8 too low 13 
AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98)
wp.org #13 14 
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435)
wp.org #23 9 too low 15 
YayCurrency – WooCommerce Multi-Currency Switcher 7K+ · 4.8★ (114)
wp.org #17 2 too low 16 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052)
wp.org #24 8 too low 17 
Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151)
wp.org #19 2 too low 18 
Team Members – Multi Language Supported Team Plugin 6K+ · 5.0★ (85)
wp.org #18 19 
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (40)
wp.org #15 4 too high 20 
CP Multi View Events Calendar 900+ · 4.3★ (46)
wp.org #14 6 too high 21 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) thin reviews
wp.org #9 ↑1 12 too high 22 
Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) thin reviews
wp.org #11 11 too high 23 
Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) thin reviews
wp.org #21 2 too high 24 
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ · 3.5★ (2) thin reviews
wp.org #22 ↓2 2 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.