wp.org search vs our merit ranking: “wp export”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wp export”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WP All Export – User Export Add-On shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 6K+ installs carry it up the search order; its 3.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #1 2 
WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470)
wp.org #2 3 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #3 4 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #4 5 
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758)
wp.org #5 6 
WP Store Locator 40K+ · 4.8★ (312)
wp.org #8 ↓1 2 too low 7 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #6 1 too high 8 
Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current
wp.org #7 ↑1 1 too high 9 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #10 1 too low 10 
Export All URLs 50K+ · 4.6★ (94)
wp.org #9 1 too high 11 
WP Activity Log 300K+ · 4.7★ (490)
wp.org #13 2 too low 12 
WP Crontrol 300K+ · 4.4★ (167)
wp.org #11 1 too high 13 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #14 1 too low 14 
WP Reset 300K+ · 4.8★ (1014)
wp.org #20 ↓1 6 too low 15 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #23 8 too low 16 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #12 4 too high 17 W WP Photo Album Plus 10K+ · 4.7★ (199) throws errorsnot PHP-current
wp.org #17 ↑4 18 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #19 ↓1 1 too low 19 
Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) heavy footprint
wp.org #24 5 too low 20 
Export Media URLs 7K+ · 5.0★ (29)
wp.org #18 ↓1 2 too high 21 
WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) throws errorsnot PHP-current
wp.org #22 1 too low 22 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #15 7 too high 23 
Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews
wp.org #21 ↓1 2 too high 24 WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews
wp.org #16 8 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.