wp.org search vs our merit ranking: “post export import”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “post export import”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Post Export Import with Media shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 4.5★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27821 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #1 2 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #2 3 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #7 4 too low 4 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) throws errorsnot PHP-current
wp.org #4 ↑1 5 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #5 ↑1 6 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #6 ↓3 7 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #11 ↑1 4 too low 8 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #12 ↓4 4 too low 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #17 ↑3 8 too low 10 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #8 ↑1 2 too high 11 
Post Views Counter 100K+ · 4.9★ (1237)
wp.org #16 5 too low 12 Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #3 ↑1 9 too high 13 
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519)
wp.org #20 ↓3 7 too low 14 
Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1525)
wp.org #23 ↑1 9 too low 15 
Code Snippets 1M+ · 4.7★ (510) not PHP-current
wp.org #24 ↓10 9 too low 16 
WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #9 ↑1 7 too high 17 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #18 1 too low 18 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #22 4 too low 19 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #10 ↑1 9 too high 20 
Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #14 ↑1 6 too high 21 
Export Single Post Page 3K+ · 4.7★ (3) thin reviews
wp.org #13 8 too high 22 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #21 1 too high 23 
Magic Export & Import 200+ · 5.0★ (3) thin reviews
wp.org #19 4 too high 24 
Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) thin reviews
wp.org #15 ↑1 9 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.