wp.org search vs our merit ranking: “wordpress user import export”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wordpress user import export”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WP All Import – Import Add-On for ACF shows at wp.org #14 but places #20 on merit, a gap of 6 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #12 on merit, 4.8★ from 2144 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820)
wp.org #1 2 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #2 3 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #3 4 
TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625)
wp.org #5 ↑1 1 too low 5 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #4 1 too high 6 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #6 ↓1 7 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #9 ↓1 2 too low 8 
Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281)
wp.org #11 3 too low 9 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #12 3 too low 10 
User Role Editor 700K+ · 4.5★ (288)
wp.org #8 ↓1 2 too high 11 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #7 ↑2 4 too high 12 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #16 ↑2 4 too low 13 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #13 14 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #10 4 too high 15 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #18 ↑1 3 too low 16 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #17 1 too low 17 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #24 7 too low 18 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #21 ↑2 3 too low 19 
WordPress Importer 2M+ · 3.1★ (327)
wp.org #19 ↑3 20 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #14 6 too high 21 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #15 6 too high 22 
Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #20 2 too high 23 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #23 24 S Simple Membership WP user Import 4K+ · 5.0★ (2) thin reviews
wp.org #22 ↑2 2 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.