wp.org search vs our merit ranking: “export import”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “export import”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Export/Import Media – CSV Media Library Import & Export shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WP All Import – Product Import for WooCommerce places #11 on merit, 4.7★ from 276 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #1 2 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #2 ↑1 3 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #3 ↑2 4 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #4 5 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413)
wp.org #5 ↓3 6 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #7 ↑1 1 too low 7 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #10 3 too low 8 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #6 ↑1 2 too high 9 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #11 2 too low 10 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #17 ↓1 7 too low 11 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276)
wp.org #24 13 too low 12 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #9 3 too high 13 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #20 7 too low 14 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #23 9 too low 15 
Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews
wp.org #8 ↓2 7 too high 16 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #15 ↑2 1 too high 17 
WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #16 ↓1 1 too high 18 
Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #18 19 
Simple Export Import for ACF Data 1K+ · 3.4★ (16) thin reviews
wp.org #19 20 
Magic Export & Import 200+ · 5.0★ (3) thin reviews
wp.org #13 7 too high 21 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #21 22 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) thin reviews
wp.org #12 10 too high 23 
Menu Export Import 100+ · 4.3★ (3) thin reviews
wp.org #22 1 too high 24 
Blocks Export Import – Backup & Move Gutenberg Blocks as JSON 1K+ · 5.0★ (1) thin reviews
wp.org #14 10 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.