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wp.org search vs our merit ranking: “add as trusted source”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add as trusted source”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #2 wp.org ranks it 1 place below merit 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #3 wp.org ranks it 1 place below merit 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #4 wp.org ranks it 1 place below merit 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #5 ↑1 wp.org ranks it 1 place below merit 5 Add as Preferred Source on Google 900+ · 5.0★ (5) wp.org #1 wp.org ranks it 4 places above merit 6 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #7 ↓2 wp.org ranks it 1 place below merit 7 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #8 9 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 EmbedPress 100K+ · 4.8★ (308) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 SVG Support 1M+ · 4.8★ (356) wp.org #9 ↑11 wp.org ranks it 2 places above merit 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #12 13 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #18 ↑1 wp.org ranks it 5 places below merit 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #15 ↓2 wp.org ranks it 1 place below merit 15 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #17 ↓2 wp.org ranks it 2 places below merit 16 Admin Columns 100K+ · 4.9★ (1,652) wp.org #23 ↓13 wp.org ranks it 7 places below merit 17 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #13 ↑5 wp.org ranks it 4 places above merit 18 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #19 ↑3 wp.org ranks it 1 place below merit 19 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #22 ↑2 wp.org ranks it 3 places below merit 20 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #24 ↓8 wp.org ranks it 4 places below merit 21 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #21 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #14 wp.org ranks it 8 places above merit 23 Animated Text Block – Add Typing and Looping Text Effects 4K+ · 4.8★ (5) wp.org #20 wp.org ranks it 3 places above merit 24 Icon List Block – Add Icon-Based Lists with Custom Styles 4K+ · 3.7★ (6) wp.org #16 ↓5 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.