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wp.org search vs our merit ranking: “all images”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all images”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All Sources Images – Free Images from Pixabay, Unsplash, Openverse, Pexels & Giphy shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Modula Image Gallery – Photo Grid & Video Gallery places #12 on merit, 4.7★ from 617 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #4 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 6 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #7 1 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #9 ↓1 2 too low 8 Export All URLs 50K+ · 4.6★ (94) wp.org #6 2 too high 9 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #11 ↓1 2 too low 10 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #8 ↑1 2 too high 11 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #12 ↑1 1 too low 12 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #19 7 too low 13 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #18 5 too low 14 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #17 3 too low 15 Auto Upload Images 20K+ · 4.3★ (106) wp.org #14 1 too high 16 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #13 ↓1 3 too high 17 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #20 3 too low 18 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #21 ↓1 3 too low 19 Quick Featured Images 50K+ · 4.7★ (235) wp.org #22 ↓1 3 too low 20 Instant Images – One-click Image Uploads from Unsplash, Openverse, Pixabay, Pexels, and Giphy 100K+ · 4.8★ (59) wp.org #16 4 too high 21 Categories Images 50K+ · 4.5★ (86) wp.org #24 ↓1 3 too low 22 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #23 1 too low 23 WP SVG Images 30K+ · 5.0★ (13) wp.org #15 8 too high 24 All Sources Images – Free Images from Pixabay, Unsplash, Openverse, Pexels & Giphy 500+ · 5.0★ (5) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.