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wp.org search vs our merit ranking: “all import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all import”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import SEO Settings for Rank Math SEO shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Import Export for WooCommerce – CSV Product Importer & Exporter places #12 on merit, 4.6★ from 413 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 4 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #4 5 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #7 2 too low 6 Import and export users and customers 70K+ · 4.7★ (259) wp.org #9 3 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #13 6 too low 8 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #19 11 too low 9 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #18 9 too low 10 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #21 11 too low 11 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #5 6 too high 12 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #24 12 too low 13 One Click Demo Import 1M+ · 4.3★ (79) wp.org #10 3 too high 14 Import Users from CSV 10K+ · 4.1★ (44) wp.org #14 15 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #22 7 too low 16 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #6 10 too high 17 Advanced Import 80K+ · 4.4★ (7) wp.org #16 1 too high 18 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #8 10 too high 19 WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) wp.org #11 8 too high 20 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #23 3 too low 21 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #12 9 too high 22 WP All Import – Listings Import for Listify 300+ · 5.0★ (2) wp.org #17 5 too high 23 WP All Import – Job Listing Import for Jobify 100+ · 5.0★ (1) wp.org #20 3 too high 24 WP All Import – Property Import for RealHomes 700+ · 4.0★ (2) wp.org #15 9 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.