wp.org search vs our merit ranking: “bulk convert”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “bulk convert”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Image Optimizer – Compress Images and Convert to WebP or AVIF shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 1M+ installs carry it up the search order; its 1.7★ average from 81 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #8 on merit, 4.8★ from 6053 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657)
wp.org #1 2 
BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228)
wp.org #2 3 
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1107)
wp.org #3 4 
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830)
wp.org #4 5 
Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93)
wp.org #5 6 
Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228)
wp.org #9 3 too low 7 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55)
wp.org #6 1 too high 8 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053)
wp.org #14 ↓2 6 too low 9 
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640)
wp.org #15 ↓1 6 too low 10 
PNG to JPG 10K+ · 4.7★ (40)
wp.org #8 ↑14 2 too high 11 
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119)
wp.org #12 ↓1 1 too low 12 
TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181)
wp.org #13 1 too low 13 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231)
wp.org #19 ↓2 6 too low 14 
EWWW Image Optimizer 1M+ · 4.8★ (1843)
wp.org #18 4 too low 15 
MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120)
wp.org #17 ↓1 2 too low 16 
Smart Manager – Bulk Edit for WooCommerce 10K+ · 4.4★ (288)
wp.org #21 ↓2 5 too low 17 
Bulk Edit Categories and Tags – Create Thousands Quickly on the Editor 3K+ · 4.5★ (26)
wp.org #10 7 too high 18 
Post Type Switcher 200K+ · 4.8★ (255)
wp.org #24 ↓1 6 too low 19 
UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) thin reviews
wp.org #16 ↓1 3 too high 20 
Bulk Page Generator – LPagery 3K+ · 5.0★ (31)
wp.org #23 ↓2 3 too low 21 
Bulk Convert Post Format 70+ · 4.4★ (8) thin reviews
wp.org #11 ↓3 10 too high 22 
Images to WebP 9K+ · 4.4★ (32)
wp.org #22 ↓2 23 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) host-installed base
wp.org #7 16 too high 24 
Designed2Use Convert to WebP/AVIF 30+ · 5.0★ (1) thin reviews
wp.org #20 ↑4 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.