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wp.org search vs our merit ranking: “cf7 roles”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cf7 roles”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CF7 Submissions – Securely Store Contact Form 7 Data and Attachments, Reply to the Sender and more shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CMP – Coming Soon & Maintenance Plugin by NiteoThemes places #9 on merit, 4.7★ from 326 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #1 2 CF7 to Webhook 30K+ · 5.0★ (53) wp.org #2 3 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #6 3 too low 4 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #4 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 2 too low 6 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #10 4 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #9 2 too low 8 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #8 9 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #14 5 too low 10 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #13 3 too low 11 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #12 1 too low 12 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #16 4 too low 13 Data Source for Contact Form 7 300+ · 5.0★ (8) wp.org #5 8 too high 14 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #22 8 too low 15 Popups for Divi 100K+ · 4.8★ (442) wp.org #23 8 too low 16 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #19 3 too low 17 CF7 Submissions – Securely Store Contact Form 7 Data and Attachments, Reply to the Sender and more 2K+ · 4.0★ (4) wp.org #3 14 too high 18 Request a Quote for WooCommerce – Get a Quote Button 6K+ · 5.0★ (25) wp.org #17 1 too high 19 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #20 1 too low 20 JobWP – Job Board Plugin for WordPress | Job Listings, Career Page & Applications 1K+ · 5.0★ (21) wp.org #21 1 too low 21 Insert Headers and Footers Code – HT Script 7K+ · 5.0★ (8) wp.org #18 3 too high 22 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #24 2 too low 23 Codeandcore User Registration for CF7 60+ · 0.0★ (0) wp.org #11 12 too high 24 FormLedger – CF7 Entries & Database for Contact Form 7 30+ · 0.0★ (0) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.