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wp.org search vs our merit ranking: “checkout tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “checkout tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Conversion Tracking for WooCommerce shows at wp.org #5 but places #12 on merit, a gap of 7 places. Its 20K+ installs carry it up the search order; its 3.0★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #9 on merit, 5.0★ from 1028 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #1 2 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #2 3 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 4 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #8 ↓3 4 too low 5 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #4 ↑2 1 too high 6 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #7 ↓3 1 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 2 too low 8 Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73) wp.org #6 ↑2 2 too high 9 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #14 5 too low 10 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #11 ↑5 1 too low 11 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #16 ↓1 5 too low 12 Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) wp.org #5 ↑2 7 too high 13 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #21 8 too low 14 WP Stripe Checkout 1K+ · 4.4★ (23) wp.org #12 2 too high 15 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #15 ↓4 16 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #24 ↓2 8 too low 17 Wp Tracking Codes 800+ · 5.0★ (4) wp.org #10 7 too high 18 Portugal CTT Tracking for WooCommerce 500+ · 5.0★ (5) wp.org #13 5 too high 19 Checkout Shield for WooCommerce – Stop Fake Orders, Spam Bots & Card Testing 400+ · 5.0★ (5) wp.org #19 20 WP Eventbrite Embedded Checkout – Ticket Checkout Block, Popup & Elementor Widget 700+ · 4.8★ (4) wp.org #18 2 too high 21 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #20 ↓2 1 too high 22 Checkout & Store Toolkit for WooCommerce 800+ · 5.0★ (1) wp.org #17 5 too high 23 Upzell Checkout Upsell Funnel for WooCommerce 600+ · 5.0★ (1) wp.org #22 ↓3 1 too high 24 Posten Bring Checkout 200+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.