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wp.org search vs our merit ranking: “comments popup link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “comments popup link”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image and Video Lightbox, Image PopUp shows at wp.org #18 but places #24 on merit, a gap of 6 places. Its 1K+ installs carry it up the search order; its 3.3★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 1 too low 3 Popups for Divi 100K+ · 4.8★ (442) wp.org #4 1 too low 4 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #6 ↑1 2 too low 5 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #5 ↑1 6 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #7 1 too low 7 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #2 5 too high 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #11 ↑1 3 too low 9 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #8 1 too high 10 AJAX Login and Registration modal popup + inline form 3K+ · 4.7★ (120) wp.org #9 1 too high 11 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #10 ↓1 1 too high 12 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #14 2 too low 13 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #12 1 too high 14 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #15 ↑1 1 too low 15 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #13 2 too high 16 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #16 ↑1 17 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #17 ↓2 18 Search Regex 100K+ · 4.7★ (101) wp.org #24 ↓6 6 too low 19 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #22 3 too low 20 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #19 ↑2 1 too high 21 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #21 22 Comments – GraphComment | AI-Moderated Comment System 400+ · 4.7★ (30) wp.org #23 1 too low 23 Easy Social Like Box – Popup – Sidebar Widget 6K+ · 4.4★ (18) wp.org #20 ↑1 3 too high 24 Image and Video Lightbox, Image PopUp 1K+ · 3.3★ (12) wp.org #18 ↑1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.