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wp.org search vs our merit ranking: “contact form 7 pipedrive integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contact form 7 pipedrive integration”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Integration for Gravity Forms and Pipedrive shows at wp.org #6 but places #13 on merit, a gap of 7 places. Its 200+ installs carry it up the search order; its 5.0★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #4 wp.org ranks it 1 place below merit 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,388) wp.org #7 ↓2 wp.org ranks it 3 places below merit 5 Integration for Pipedrive and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (26) wp.org #3 wp.org ranks it 2 places above merit 6 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #8 wp.org ranks it 2 places below merit 7 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #9 wp.org ranks it 2 places below merit 8 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #5 ↑1 wp.org ranks it 3 places above merit 9 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #10 wp.org ranks it 1 place below merit 10 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #14 wp.org ranks it 3 places below merit 12 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #12 ↓1 13 Integration for Gravity Forms and Pipedrive 200+ · 5.0★ (11) wp.org #6 ↑1 wp.org ranks it 7 places above merit 14 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #17 wp.org ranks it 3 places below merit 15 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #21 wp.org ranks it 6 places below merit 16 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #15 ↑1 wp.org ranks it 1 place above merit 17 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #24 ↓2 wp.org ranks it 7 places below merit 18 CheckView – Form & Checkout Testing 1K+ · 5.0★ (8) wp.org #20 wp.org ranks it 2 places below merit 19 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #18 wp.org ranks it 1 place above merit 20 Outfunnel: Web Visitor Tracking & CRM Integration 600+ · 5.0★ (1) wp.org #13 wp.org ranks it 7 places above merit 21 R RT Webhook for Contact Form 7 100+ · 0.0★ (0) wp.org #19 wp.org ranks it 2 places above merit 22 Connect Contact Form 7 to PipeDrive 90+ · 5.0★ (1) wp.org #16 ↓1 wp.org ranks it 6 places above merit 23 FlowSync – Sync WordPress Users to Any CRM (HubSpot, Pipedrive, Brevo, Zoho & SuiteCRM) 20+ · 5.0★ (1) wp.org #22 ↑1 wp.org ranks it 1 place above merit 24 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #23 ↓2 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.