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wp.org search vs our merit ranking: “content export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “content export”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import / Export Customizer Settings shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 50K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #6 on merit, 4.8★ from 27821 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Export media with selected content (by DKZR) 40K+ · 4.5★ (93) wp.org #1 2 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #2 3 Export All URLs 50K+ · 4.6★ (94) wp.org #3 4 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #4 5 Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 ↑4 1 too low 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #11 ↑5 5 too low 7 Export Media URLs 7K+ · 5.0★ (29) wp.org #5 ↑1 2 too high 8 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #7 ↑5 1 too high 9 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #8 ↓3 1 too high 10 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #15 ↓6 5 too low 11 WooCommerce 7M+ · 4.5★ (4833) wp.org #10 ↓3 1 too high 12 Comments Import & Export 2K+ · 4.9★ (68) wp.org #17 ↓4 5 too low 13 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #12 ↓1 1 too high 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 15 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #19 ↓4 4 too low 16 Code Snippets 1M+ · 4.7★ (510) wp.org #22 6 too low 17 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #16 1 too high 18 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #9 ↓1 9 too high 19 E Export Categories 1K+ · 4.8★ (12) wp.org #20 1 too low 20 Import Export Menu 3K+ · 4.4★ (10) wp.org #21 ↓3 1 too low 21 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #18 ↓4 3 too high 22 Export Single Post Page 3K+ · 4.7★ (3) wp.org #13 ↑4 9 too high 23 Export Customers Data 500+ · 5.0★ (3) wp.org #24 1 too low 24 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.