wp.org search vs our merit ranking: “custom coupon code”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “custom coupon code”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Custom Code shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #7 on merit, 4.9★ from 701 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.
Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) throws errorsnot PHP-current
wp.org #1 2 
Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184)
wp.org #3 1 too low 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #5 2 too low 4 
Coupon Creator 1K+ · 4.3★ (37) throws errorsnot PHP-current
wp.org #2 2 too high 5 
WooCommerce 7M+ · 4.5★ (4833) throws errorsnot PHP-currentheavy footprint
wp.org #4 1 too high 6 
Customer Reviews for WooCommerce 80K+ · 4.8★ (1539)
wp.org #10 4 too low 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #15 8 too low 8 
Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36)
wp.org #7 1 too high 9 
Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) throws errorsnot PHP-current
wp.org #6 3 too high 10 
Advanced coupon for WooCommerce 800+ · 5.0★ (19) thin reviews
wp.org #8 2 too high 11 
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) throws errorsnot PHP-current
wp.org #17 6 too low 12 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #14 2 too low 13 
Gravity Forms + Custom Post Types 10K+ · 4.4★ (46)
wp.org #18 5 too low 14 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) throws errorsnot PHP-current
wp.org #24 10 too low 15 
Custom Contact Forms 6K+ · 3.5★ (171)
wp.org #20 5 too low 16 
Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31)
wp.org #22 6 too low 17 
Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36)
wp.org #21 4 too low 18 
Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) thin reviews
wp.org #12 6 too high 19 
Custom Price for WooCommerce 3K+ · 4.2★ (5) thin reviews
wp.org #11 8 too high 20 Custom Code 100+ · 4.0★ (4) thin reviews
wp.org #9 11 too high 21 
Free Trial Coupon for WooCommerce Subscriptions 200+ · 5.0★ (4) throws errorsnot PHP-current thin reviews
wp.org #23 2 too low 22 
Coupon URLs – Apply a Coupon from a Custom Link – for WooCommerce 100+ · 4.3★ (3) throws errorsnot PHP-current thin reviews
wp.org #13 9 too high 23 
Magic URL Coupon for WooCommerce 100+ · 5.0★ (2) throws errorsnot PHP-current thin reviews
wp.org #19 4 too high 24 
Advanced Coupon for WooCommerce – Create Tiered Discounts and Conditional Coupons 100+ · 5.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #16 8 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.