Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “discover”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “discover”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Microsoft Clarity shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 200K+ installs carry it up the search order; its 4.5★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Custom Post Order places #12 on merit, 4.8★ from 588 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 3 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (208) wp.org #3 4 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (761) wp.org #4 ↑1 5 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #5 ↓1 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #7 wp.org ranks it 1 place below merit 7 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #8 wp.org ranks it 1 place below merit 8 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #11 ↑2 wp.org ranks it 3 places below merit 9 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #12 ↑2 wp.org ranks it 3 places below merit 10 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1,108) wp.org #17 ↓5 wp.org ranks it 7 places below merit 11 WPS Hide Login 2M+ · 4.8★ (2,113) wp.org #18 wp.org ranks it 7 places below merit 12 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #21 wp.org ranks it 9 places below merit 13 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #20 ↓10 wp.org ranks it 7 places below merit 14 Google for WooCommerce 800K+ · 2.7★ (269) wp.org #6 wp.org ranks it 8 places above merit 15 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #24 ↓1 wp.org ranks it 9 places below merit 16 Access Governance for WordPress (aka AAM) 100K+ · 4.2★ (421) wp.org #22 wp.org ranks it 6 places below merit 17 Visual CSS Style Editor 30K+ · 4.1★ (90) wp.org #19 ↑1 wp.org ranks it 2 places below merit 18 Hide Page And Post Title 40K+ · 3.6★ (54) wp.org #15 ↑2 wp.org ranks it 3 places above merit 19 Duplicate Page and Post 70K+ · 4.6★ (29) wp.org #16 ↑3 wp.org ranks it 3 places above merit 20 Microsoft Clarity 200K+ · 4.5★ (14) wp.org #9 wp.org ranks it 11 places above merit 21 Discover Metric – Content Checker & Optimizer for Google Discover 20+ · 5.0★ (3) wp.org #10 ↑1 wp.org ranks it 11 places above merit 22 Flexible Cookies 4K+ · 5.0★ (4) wp.org #13 ↑2 wp.org ranks it 9 places above merit 23 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #23 24 Newsroom OS – Google Discover, Google News, Schema & Editorial Workflow 40+ · 0.0★ (0) wp.org #14 ↑2 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.